As a startup luxury accessories company, HdF Alpaca (HerdedeFerme), wanted to get stablished with an e-commerce website. DV Creatives were engaged to create the brand and marketing strategy, which included all digital. Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products (not just Google). They ask for recommendations on Social Media. They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods.
DV Creatives analyzed competitors websites, which contained less content. The kind of content mainly depends on the product display and design; but it is usually in the form of product descriptions. As an SEO specialists, we needed to make sure that the descriptions are not being copied and are purely unique.
An e-commerce website has become a buzzword in digital marketing.